Your new specs should be as individual as you!

Are you bored with the same ‘identikit’ glasses that you see in every optician? It really doesn’t have to be like that – here at Optima we travel to exhibitions and trade shows all over Europe to source the best of new eyewear trends. It one of the best things about being an Independent Opticians – we can buy what we want, for the customers we have – you only have to see our frames to realise that we aren’t tied to centralised buying from a corporate head office.

Our frames come in seven main categories

Frames from names you would recognise from various sectors of the high street… Tiffany, Lulu Guinness, Christian Lacroix, Ted Baker, Moleskine, Jaguar, Prue Leith & Ralph Lauren Polo.

Frames by designers such as CCS, CocoSong  Ronit Furst, Sapphoro & Ultra – in unusual materials or designs, rainbow coloured frames with special features such as feathers or flowers set inside them.

Clever use of Hi-Tech materials and designs from ranges such as Fleye, Round10, Sea to See, Lightech, Porsche & Silhouette  - think innovative and clever designs - screwless hinges, recycled materials, lightweight designs, innovative materials.

We have a wide range of frames that are supplied with lenses at no cost to adults and children entitled to an NHS voucher.

We are big fans of Ray Ban sunpecs - sunspecs & prescription sunspecs for both adults & kids. They range from £60.00 (so not as expensive as you might think) and are guaranteed, adjustable and repairable. We also stock sports and swimming googles alongside sun ranges from Rodenstock, Lulu Guiness & Zoobug.

Alongside the free NHS range mentioned above we have some lovely frames for kids and teens! Designer names such as Ralph Lauren, Ted Baker and RayBan are always popular, lightweight frasmes from SwissFlex and, along with new ‘hipster’ models from Zoobug-London, we have some wonderful and wacky frames themed on the characters of Roald Dahl.

We specialise in Paediatric Dispensing and see little ones from all over Kent and the South East. We can fit anyone from the tiniest baby using specialist frames such as those from Tomato Frames, Swissflex Baby, Zoobug, Erins World & Nano – some are covered by an NHS small frame voucher, others will have only a small extra charge.

And for the kids...

The kids aren’t forgotten either – we specialise in Paediatric Dispensing and stock frames to fit everyone from a six month old baby to a fashion conscious teen as well as specialist frames such as the Tomato Frames, Nano Sports specs and the Erins World Collection for specialist fittings.


It is not all about the frames, it is just as important that we recommend the best lenses to translate your prescription into a wearable visual solution.

The nice thing about being an independent Optician is that we can use lenses from many different suppliers.

Lenses Designs & Types

Optima is a specialist centre for Rodenstock lenses and a Varilux Consultant Optician. We supply Night Driving and Occupational lenses from both manufacturers as well as their wide range of varifocals. We use the latest measurement technology from Rodenstock – the Impressionist 3D measuring device which gives a 3D stereo measurement which is important for for any complex lenses, especially varifocals.

Accurate measurements make sure you always get the best from your vision and this, combined with the options of thinner, lighter lenses, blue filters for screen use, Transitions® or Colormatic light reactive tints, Anti-reflective coatings (now with guaranteed scratch protection), gives us a wide range of lens options which means we will always be able to recommend the right solution for you.

We also supply specialised RayBan, Rodenstock and Adidas prescription eyewear for sun and sportswear.



Contact Lenses

Many people like to wear Contact lenses either instead of glasses or in addition to them for specific things (sport, dancing, socialising...) we supply soft lenses in the main with some gas permeable lenses where required. The majority of our wearers use disposable lenses to reduce risk of contamination or infection and to maintain the best vision. Again we are lucky to be able to use lenses from many different companies rather than having to use a one size fits all own brand lens. This means when can use many different fittings and lens materials to give the best vision and comfort.